23/06/2011 - 00:00

Morgan’s ‘10’ principle

23/06/2011 - 00:00

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COMMUTERS and shoppers passing through the Perth Cultural Centre in Northbridge have seen big changes over the past year, and they are a pointer to even larger changes afoot.

COMMUTERS and shoppers passing through the Perth Cultural Centre in Northbridge have seen big changes over the past year, and they are a pointer to even larger changes afoot.

The Cultural Centre development has transformed bare concrete, a drab pond and grass into a colourful wetland, cafes and a bounteous vegetable garden.

The project, still a work in progress, is one of many being directed by EPRA, which is managing change in East Perth, Subiaco and Northbridge.

EPRA chief Tony Morgan gave an insight into this thinking when he addressed a Committee for Perth seminar last week.

Mr Morgan tackled a question that troubles many locals – where are the attractions to take interstate and overseas visitors?

Kings Park always features, but after that the list gets very thin.

Mr Morgan says each city needs 10 destinations, each destination needs 10 places, and each place needs 10 activities.

Looking afar for inspiration, he says Melbourne’s Federation Square consistently rates as one of the country’s top destinations.

He believes one of the keys to its success is a pro-active place management program; in other words, there are hundreds of planned activities there every year.

Vancouver’s Granville Island and New York’s Bryant Park were also cited as good destinations.

Mr Morgan told the seminar that old-style master plans had to give way to a “place-driven approach”, which would support a network of destinations that were commercially managed and attracted investment in shops, hotels and residential developments.

Looking at inner Perth, he said the Perth Waterfront, City Link and Riverside developments provided future opportunities.

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