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More style for the fashionable west end

WHILE models and designers work closely together in the fashion world, a Perth retailer has seen the potential to take that relationship one step further.

Pierucci Clothing will soon welcome Regal Modelling Agency into its Murray Street home of the past three-and-a-half years.

And with Regal set to install its own catwalk and photographic studios, both parties are looking forward to staging in-house shows and shoots that will promote the Perth-label and launch a string of stunning new faces.

“It is a very unique way to use the space and Regal will be moving in during August, during WA’s Fashion Week, which is good timing,” fashion designer and premises owner Robert Pierucci said.

And the innovative partnership is not the only development planned for the 1172sqm building, which has, until now, only housed the Pierucci Clothing label store, offices and factory. Plans are in the pipeline for a second retail outlet and a cafe.

And while extensive renovations to the interior would be needed to accommodate these plans, Mr Pierucci is keen to see them come to fruition, believing they would inject more life and style into the west end precinct.

Mr Pierucci, with the assistance of DTZ Australia leasing manager Glenn Dumbrell, is now looking for a retailer to move into a 235sqm split-level area at the rear of the building.

Though he is not fixed on a particular type of tenant, Mr Pierucci said the space would be suited to a “younger, funkier” retailer.

The building is bordered at the side and the rear by Wolfe’s Lane, a popular thoroughfare for west end office workers, and Mr Pierucci will renovate the premises to create a side shop-front entrance for new tenants.

“There are people passing through the lane, past the side of the building, all the time,” he said.

“And while it is not quite King Street or Queen Street ... it is still a prime opportunity.”

Mr Dumbrell said while the location was close to Perth’s fashion precinct, its rental rates would be markedly lower than those on King and Queen streets, where tenants were paying up to $1500/sqm.

If the lane behind the building is cleaned up and converted into a pedestrian-only walkway, Mr Pierucci hopes to open a small alfresco cafe behind the building.

Wolfe Lane has already been earmarked by the Perth City Council to be refurbished and converted into an arcade-style shopping precinct.

“The lane could be filled with alfresco dining, small salons and retailers. It could be fantastic, a real drawcard to the city, like the cobble-stoned lanes of Europe or Bloche Arcade in Melbourne,” Mr Pierucci said.

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