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AFTER more than three decades operating pastry houses across Perth, Miss Maud Hospitality Group founder and chief executive officer Maud Edmiston is branching out into wholesaling, with her products making their way on to the shelves of IGA Supermarkets. Ms Edmiston recently struck a deal to supply IGA Supermarkets with a range of seven types biscuits, five of them new recipes, while there are plans to start selling her range of pies and sausage rolls in IGA’s freezer sections. Ms Edmiston’s recent distribution agreements with IGA come after a successful trial of Miss Maud branded coffee through the locally operated supermarkets. Ms Edmiston said customers were continuing to seek quality products and had developed more sophisticated palates. Her biscuits are not made with shortcuts, she said, but rather are handmade and use plenty of butter and natural ingredients. Miss Maud products are made at a bakehouse based in Fitzgerald Street, North Perth. Ms Edmiston said Miss Maud would soon start supplying IGA with two varieties of Miss Maud branded pies and four varieties of Miss Maud branded sausage rolls, while the biscuits would be available in selected stores in the coming weeks. Ms Edmiston said she decided to extend the business’s biscuit range from two varieties – flying Dutchman and shortbread – to seven recipes, in honour of a Swedish tradition. She said her grandparents were farmers and it was customary to offer guests a selection of seven different biscuits. Julie-anne Sprague

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