09/05/2007 - 15:58

Mix wins race for ears of Perth in Neilsen radio ratings

09/05/2007 - 15:58

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Austereo's mix 94.5 has the ear of over 20 per cent of Perth's radio audience, according to Nielsen Media Research, and Southern Cross Broadcasting's 96FM has beaten DMG Radio's Nova 93.7 for second place, despite an 0.8 per cent jump in listeners this pe

Mix wins race for ears of Perth in Neilsen radio ratings

Austereo's mix 94.5 has the ear of over 20 per cent of Perth's radio audience, according to Nielsen Media Research, and Southern Cross Broadcasting's 96FM has beaten DMG Radio's Nova 93.7 for second place, despite an 0.8 per cent jump in listeners this period.

That 0.8 per cent jump for Nova was reflected in a 4.8 per cent jump in the station's 18-24 year-old audience, making it the dominant player in that demographic with 26 per cent of listeners. 96FM trailed at 20.6 per cent, down 0.8 per cent on the previous period, while Austereo's 92.9 was down 1.1 per cent to 18 per cent total.

Grocery buyers preferred mix with 22.8 per cent of total audience share, up 0.8 per cent, followed by ABC720 on 12.1 per cent, down 1.6 per cent on the previous period, with Southern Cross' 6PR third on 10.4 per cent, down 1.2 per cent.

And it was almost a dead heat for 25-39 year-olds, where mix and 96FM tied on 18.6 per cent, with Nova third on 18.3 per cent and the ABC's Triple J in fourth place on 13.6 per cent, up 2.2 per cent.

Listeners aged between 40 and 54 preferred mix, with 31.5 per cent tuning in, over twice as much as its nearest competitor, 96FM, which came in second with 12.4 per cent. 6PR was third with 10.4 per cent, followed by ABC720 at 8.1 per cent, down 2.6 per cent.

But over 55's preferred ABC720, which won 21.7 per cent of the audience, followed by mix, on 17.6 per cent, and 6PR, which lost 3.6 per cent to come third at 15.9 per cent.

mix ruled the roost in Breakfast, winning 20.5 per cent of the audience, followed by ABC720 which held on to second place with 15.8 per cent despite a 1.8 per cent drop in listeners. 6PR came in third with 11.7 per cent, followed by Nova with 10.5 per cent and 96FM with 10.2 per cent.

Drive belonged to Austereo, with mix capturing 20.7 per cent of the audience, followed by 92.9 with 13.3 per cent. Nova came in third with 12.9 per cent, followed by 96FM with 9.4 per cent, and ABC720 with 8.4 per cent.

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