Austereo's mix 94.5 has retained its crown as Perth's most popular radio station despite a one per cent fall in total audience share, while Southern Cross Broadcasting's 96FM looks to be catching up.
Austereo's mix 94.5 has retained its crown as Perth's most popular radio station despite a one per cent fall in total audience share, while Southern Cross Broadcasting's 96FM looks to be catching up.
Mix's one per cent fall comes after the station's total audience share fell 2.9 per cent in the previous Nielsen Media research survey, with the station now reaching 16.8 per cent of Perth listeners.
The survey, which covered the period from May 6 to June 9 and June 24 to July 28, also saw 96FM's total audience share rise one per cent, making it Perth's second most popular station with 12.5 per cent of total audience share, and pushing ABC720 into third place with 11.9 per cent.
An 0.8 per cent rise pushed Austereo's 92.9 into fourth place overall, putting it 0.3 per cent ahead of its closest rival, DMG's Nova 93.7, while Southern Cross's 6PR remained Perth's sixth most popular station with 9 per cent of listeners.
96FM's rise in popularity comes in the first survey released after it was revealed that Southern Cross-owned radio assets, 6PR and 96FM, would be acquired by Fairfax Media Ltd in a deal with Macquarie Media Group, making the stations the company's first major media asset in Western Australia.
The FM station itself didn't do badly either, winning the ears of what it has termed its core demographic of 25-44 year-olds in its breakfast, morning, afternoon and the drive shows.
mix went one further, with a station announcement saying it continued to be a market leader in its target demographic of 25-54 year olds.
For its part, Nova said it had clearly won both the 18-39 year-old and under 40 demographics.
Meanwhile, 92.9's Melburnian imports Hamish and Andy toppled mix's Couch to be the city's most popular drive show with 16.5 per cent of listeners, on top of its 1.4 per cent increase in the previous survey.
This came as teenagers were switching off 92.9, which lost 7.3 per cent of its listeners aged 10-17, while Nova gained 6.1 per cent in the same demographic. Despite this, 92.9 was still king of the kids with its 35 per cent of demographic share, ahead of Nova's 26.4 per cent. mix was third with 13.7 per cent.
92.9 continued its success in the 18-24 demographic, rising 5.3 per cent to 25.4 per cent, but still short of Nova's 29.1 per cent share, despite its 1.2 per cent fall. 96FM also fell 1.1 per cent, failing to make up ground since its 6.5 per cent fall in the last survey, and clocking in with 13 per cent.
But 96FM did come out on top with 25-39 year olds, with 22.5 per cent of listeners following a 1.9 per cent rise. Nova lost 2.8 per cent to come in second place with 19 per cent, while mix came in third with 16 per cent of listeners.
Grocery buyers still prefer mix, which retained 18.2 per cent of demographic share - a 1.1 per cent fall - followed by ABC 720 with 14.3 per cent and a resurgent 96FM, up one per cent to 10.2 per cent, and third place, knocking stablemate 6PR off its perch - after losing 1.3 per cent of listeners to come in fourth with 9.6 per cent.
Mix also won the 40-54 demographic with 26.3 per cent of listeners, down two per cent. 96FM came in second with 16 per cent of listeners, up three per cent, followed by ABC720 with 11.7 per cent, up 1.1 per cent.
People over 55 still preferred the ABC, despite 720's audience share falling 1.4 per cent to be 25.8 of all listeners in that demographic, followed by 6PR with 17.7 per cent of listeners, and Mix with 11.2 per cent.