31/10/2006 - 15:24

Mix settled as Nova stirs in Nielsen radio ratings

31/10/2006 - 15:24

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Austereo's mix 94.5 has retained its title as Perth's most popular radio station, according the latest Neilsen Media Research radio ratings tables, with DMG Radio's Nova 93.7 sneaking into second place.

Mix settled as Nova stirs in Nielsen radio ratings

Austereo's mix 94.5 has retained its title as Perth's most popular radio station, according the latest Neilsen Media Research radio ratings tables, with DMG Radio's Nova 93.7 sneaking into second place.

According to Nielsen's Monday to Sunday ratings, recorded between July 30 and October 21, mix stayed on top with 17.4 per cent of total audience share, a drop of 0.8 per cent.

Nova's audience share grew by 0.8 per cent to 12.6 per cent, taking second place from its previous owner, Southern Cross broadcaster 96FM, which fell 2.7 per cent from the previous reporting period to take third place at 11.6 per cent of the total.

ABC720 won fourth place overall at 10.8 per cent, beating Austereo's 92.9 at 10.4 with a 1.1 per cent increase in listeners. 6PR came in sixth with 10.2 per cent.

Mix remains the advertiser's best friend when it comes to reaching grocery buyers, with the station commanding 18.8 per cent of that demographic's listeners despite falling 2.5 per cent. 6PR came in second at 12.6 per cent with 720 third at 12.2 per cent.

Mix also dominated the 40 to 54 year-old audience, with over a quarter - 25.9 per cent - of the demographic, blazing ahead of 96FM at 11.8 per cent and 720 at 10.8 per cent.

Meanwhile, 92.9 stayed was the most popular with 10-17 year-olds with 32.7 per cent of the demographic, followed by Nova with 27.8 per cent and Mix with 11.5 per cent - with 96FM losing 7.3 per cent of this demographic from the previous period to finish fourth with 10.4 per cent.

The 18-24 demographic stuck with Nova, with a 2.7 per cent rise to 36.3 per cent of the demographic, followed by 92.9 with 21.2 per cent and 96FM with 13.4 per cent.

96FM was most popular with people aged between 25 and 39, accounting for 20.3 of the demographic, followed by Nova on 18.9 and mix on 18.1. This demographic also gave the ABC's Triple J its best showing, coming in fourth with 13.6 per cent of the total.

But the over 55's gave the ABC its best result, with 720 winning the demographic with 22.6 per cent of the audience, just beating 6PR at 22.5 per cent, with mix coming in third at 12.2 per cent.

In Breakfast (5:30-9:00am), mix's Bunch retained their crowns as kings and queens of breakfast radio with 16.7 per cent of the audience, a fall of 0.5 per cent.

ABC720's morning team come in second place with 15.4 per cent of listeners, with Nova's Nathan and Nat gaining 1 per cent to snatch back third place from 96FM, which fell two percentage places to 10.7 percent. This puts Tony, Fitzi and Andrea behind 6PR's Millsy and Tony Mac who won fourth place with 11.5 per cent of the audience.

Mornings (9:00am-12:00pm) remained the property of mix, which won 17.7 per cent of audience share, beating 96FM at 13.2 per centand Nova at 12.4 per cent.

It was a similar story with afternoons (12:00-4:00pm) with Mix securing 20 per cent of the audience at 20 per cent, with Nova at 13.7 per cent unable to take 96FM's second spot at 14.8 per cent, despite its 4.5 per cent drop in listeners.

Mix's Couch with Clairsy, Nat and Shane ruled the drive home (4:00-7:00pm) with 16 per cent of listeners, beating eastern states imports Merrick and Rosso on Nova with 13.6 per cent and Hamish and Andy on 92.9 with 13 per cent, a rise of 1.3 per cent. Gavin Miller's drive show on 96FM fell into fourth place with 11.9 per cent after losing 3.1 per cent of its listeners.

Mix maintained its dominance during the evenings, winning 14.2 per cent of the market, followed by Nova with 13.4 per cent, and 720 close behind on 13.3.

Saturday night was alright for Mix too, with winning 17.6 per cent of the weekend listening audience, followed by 720 with 12.1 per cent and Nova with 10.8.

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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