Mirvac Fini has dropped the ‘Fini’ portion of its name and logo as part of a national branding campaign to bring the Western Australian division in line with its listed Sydney-based parent, Mirvac. The previous brand identity was the result of Mirvac’s 2001 merger with The Fini Group, headed by property developer Adrian Fini, who remains chief executive of Mirvac in WA and director of Mirvac nationally. All divisions of Mirvac’s investment, development, hotel, and funds management arms will adopt a new logo, which has been unlocked from a previous blue background. Mr Fini guaranteed the new logo would not bring with it any dramatic changes but said people could expect to witness subtle improvements as the company consolidated its key values. In the past financial year, strong market conditions in the west have seen the WA Mirvac team sign 1,000 contracts valued in excess of $496 million. The contribution assisted Mirvac nationally to post a net profit after tax of $441 million and exchange total contracts to the value of $730 million in the year to June 2006.
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