Military angle to business motivational workshops

A PERTH-BASED sports marketing company is opening a new division on December 14 that will include running motivational events with a military bent.

Corporate Sports’ new division will feature events such as a kidnap scenario, where armed mercenaries burst into a sales conference, kidnap the host and make off with the plans.

The sales team is given the task of rescuing the host and retrieving the plans. The mission involves things such as undertaking helicopter reconnaissance, clearing paths through minefields and defusing time bombs.

As part of the process, Corporate Sports has the Special Forces Operations Team that helps the sales team complete their mission.

Motivational Events director Philip Moyle said he had successfully run similar events in the UK for the past 13 years.

“The idea is to put on something different for a company’s clients that they will remember, so when it comes time to place the next order, that company has a better chance of getting the business,” he said.

“People are quite cynical these days and are looking for something that will capture their imagination. It’s a way of avoiding death by PowerPoint.”

Mr Moyle rejects suggestions that the kidnap scenario could be seen as being in poor taste, given the September 11 terrorist attacks on the US.

“Life goes on. This is about fighting for your company,” he said.

“Besides, we wouldn’t suggest this sort of event for everyone. If it is for a group of young sales people that would appreciate it then it’s fine.

“We also run other team-building events.”

Marketing Centre managing director Michael Smith said events such as the terrorism scenario could be effective, providing they brought some new learning.

“The more experiential events can be useful for team building but they need to be clearly focused on outcomes,” Mr Smith said.

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