FAMILY support organisation Ronald McDonald House Charities has rebranded after 20 years of operating in Perth.
While the old logo of will remain, the advertising imagery, colours, fonts and language have been changed in a bid to contemporise and reflect the organisation's theme of being 'stronger together'.
“As a not-for-profit organisation that relies on the financial and voluntary support of the general public, it is so important that we communicate our values and our purpose effectively. Branding plays an important role in this,” RMHC executive officer, Alison Salmond said.
“Ronald McDonald House has grown and developed since it opened its doors in WA over 20 years ago. Our new brand is a contemporary and true reflection of what Ronald McDonald House is all about today.”
Ronald McDonald House, currently located in York Street Subiaco, opened in 1990 and has provided more than 3,000 regional families with a place to call home while their children have received treatment at the nearby Princess Margaret Hospital.
“Being ‘stronger together’ is at the heart of Ronald McDonald House. When families stay together their children heal faster,” Ms Salmond said.
Coinciding with the rebrand, Automotive Holdings Group has begun its support of Ronald McDonald House with the donation of a vehicle that will feature with the new branding.