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Making the image count

IMAGE Power Australia Pty Ltd has expanded its operations to accommodate the growth of its image training service within WA.

The company recently established a sales and marketing department, headed by Clinton Bradbury, and appointed Judy Moir to the full-time position of training coordinator.

According to Mr Bradbury, the courses help businesses improve employee productivity, customer service and, ultimately, corporate image.

The courses began as a “one man” operation early last year run by former model Natalia Josephs to train people in, as the company name implies, the power of image.

Courses cover a variety of issues but, according to Ms Moir, the advantage of Image Power’s training is its flexibility to suit the client.

“We can tailor courses to focus on what the company requires and what specific problems are affecting them and their employees,” she said.

“Our training facilities provide a relaxed, fun, non-confrontational environment that allow us to provide an effective training program.”

Ms Moir said the flexibility of the courses made them suitable for current business needs and trends.

An example of the detail on offer was the inclusion in one course of a session on casual dress standards in the business environment.

“Casual dress standards introduced by companies have raised concerns on what is appropriate work-wear for business,” Ms Moir said.

“We address issues such as these to reinforce what the company requires at the workplace.”

Mr Bradbury said adding these aspects to the training courses was what differentiated them from in-house training departments.

“The benefit of training with Image Power is the employer is not seen as the bully and people are more receptive to the messages in the course,” he said.

Mr Bradbury said another benefit of the Image Power courses was their ability to train people to better relate to others, and educate how appearance and gestures can affect those relationships.

“In-house training is often about training employees with skills rather than people interaction,” he said.

“We train people in building rapport with people, helping them to build up their own confidence and, ultimately, improving customer service.

“These courses are good because it reinforces company standards. Often, over time, company guidelines and policies tend to get overlooked and employees get a little relaxed.”

Mr Bradbury said the courses also were relevant to management as they helped with vital interaction skills, providing better outcomes when dealing with subordinate employees. Image Power has a variety of courses and, according to Mr Bradbury, one currently proving popular in the business community was the redundancy package.

This course helps employees who have been made redundant, or are looking at redundancy, to focus on finding new employment and on re-learning the tricks of the trade often lost after many years of secure employment.

The other course being utilised by Western Australian businesses is the Corporate Advantage Course, which, according to Mr Bradbury, creates happier, more confident employees who become much more productive and deliver a higher level of client service.

From a centrally located training room on St George’s Terrace, the team at Image Power offers small class sizes, as well as the option of large groups held in neighbouring premises. Courses are a full day and can be taken during the working week or on the weekend.

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