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GO LEFT: Marketing communications in the B2B category aim to encourage people to use their emotions and intuition to make a decision.

Making an emotional connection

Marketing to emotions can be an effective way to influence business-to-business purchasing decisions.

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Students

6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
10th-Saferight8,000
51 tertiary education & training providers ranked by total number of students in WA

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