Winning ways
IMAGES from JDA Creative’s Transperth outdoor advertising
campaign have won international Awards in Transit Outdoor Media. JDA Creative
won an award for an integrated campaign, which used three buspak images, and a
Government and charity Award for its ‘Room for 60 environmentalists’ advert.
PCB brand
THE Perth Convention Bureau has launched a new tourism
brand, Business Class, designed to promote the State’s convention, exhibition
and incentive travel product. The PCB wants the brand to be embraced by Western
Australia’s tourism industry and used to promote WA as a good choice for
conferences, seminars, or other business travel.