04/06/2009 - 00:00

Locals miss tourism pitch

04/06/2009 - 00:00

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TWO key state government authorities have unveiled a shortlist of advertising agencies competing for their respective accounts, while the Health Department has confirmed which Perth firm will retain control of its $4 million contract.

Locals miss tourism pitch

TWO key state government authorities have unveiled a shortlist of advertising agencies competing for their respective accounts, while the Health Department has confirmed which Perth firm will retain control of its $4 million contract.

Last week, Tourism WA and LandCorp both revealed a shortlist of four creative agencies vying to secure the accounts.

Only one local firm progressed to the next stage of Tourism WA's tender process as its seven-year relationship with incumbent agency, Marketforce, wound up.

Perth-based 303 Group, east coast firms BMF and Host, and international agency M&C Saatchi are all hoping to secure the contract, which will be announced in July.

But the lack of WA representation on the shortlist has concerned some in the local advertising industry.

Block Branding creative director Mark Braddock is disappointed that, in the current climate, only one local agency made the list, suggesting it could set a dangerous precedent and deter talent from coming to WA.

"When it's the state government, and it's our individual taxes being shifted over east, potentially paying profits for eastern states agencies, it's a little bit of a kick in the guts," Mr Braddock said.

Meanwhile, LandCorp announced that 303 and AdCorp have joined incumbent agencies, The Brand Agency and Marketforce, on its pitch list.

LandCorp is considered a key government account to have on the books, with the contract valued at $3.3 million a year.

And 303 will continue directing the Health Department's account after securing a new three-year contract worth $4 million, which includes two one-year extensions that could extend the contractual relationship to 12 years.

 

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