14/11/2014 - 14:25

Linneys goes global with online store

14/11/2014 - 14:25
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Western Australian jeweller Linneys has launched an online store to complement its bricks and mortar showrooms, making its high-end products available to a global audience for the first time.

E-BOUTIQUE: Justin Linney says the online store will enhance the jeweller’s service offering. Photo: Attila Csaszar

Western Australian jeweller Linneys has launched an online store to complement its bricks and mortar showrooms, making its high-end products available to a global audience for the first time.

Linneys creative director Justin Linney said the e-store was a response to an international trend towards the sale of high-end jewellery online.

He said the website had been in the pipeline for at least three years of negotiation and development, with a particular focus on ensuring website visitors would be provided with a high-end experience.

“My rationale is people have to have the same experience online as they do in the shop,” Mr Linney told Business News.

“We’ve just done a brand new fit-out of our Subiaco showroom, so you couldn’t really have an online store not being relative to your actual retail bricks-and-mortar presence.

“The new website is very high-end and fitting with the brand. If people are looking for fine jewellery, they expect that luxury experience.”

The National Australia Bank’s monthly online retail sales index showed Australians spent $15.9 billion online in the year to September 30, but Mr Linney said the aim was to capture an even wider audience.

“We already have quite a good number of international clients but they have to be in Australia to access our products,” he said.

“It definitely takes us to the level of being able to provide our products internationally.”

While Mr Linney said the entire Linneys range was not listed online, custom-made pieces would be available to order with a 14 working-day turnaround.

“Because we manufacture locally, if we receive an order on a Monday, we can get the piece under way on a Tuesday and meet those delivery times,” he said.

“It’s in line with where we’re going with having a point of difference in having a workshop on site.

“Nowadays, a lot of the manufacturing is going offshore.”

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