Sydney-based online mortgage broker Lendi has signed on as the West Coast Eagles’ new co-major sponsor for the next three years, replacing long-standing partner SGIO.
Lendi, which is backed by Macquarie Group, will join Hungry Jacks as co-major sponsor and will feature on the club’s playing guernsey next year.
The company operates a platform to search loan products from more than 35 lenders and provide a shortlist of options suited to the individual’s circumstances.
Lendi was founded in 2013 and has accrued home settlements of over $6 billion.
The company is 40 per cent owned by founders and employees, while minority shareholders include technology investment company Bailador and Macquarie.
Lendi co-founder and managing director David Hyman said the sponsorship was a major milestone for the company.
“As one of the most renowned AFL teams, this sponsorship provides a springboard for us to engage with the Eagles’ 80,000 plus members around the country,” he said
“We believe this will help Lendi become a household name as well as demonstrate our continued focus on customer engagement and growth.”
The tech company said the partnership also signals a commitment to the WA property market, which it believes has strong growth opportunities.
Eagles chief executive Trevor Nisbett said the sponsorship represented a new chapter.
The support of corporate partners like Lendi ensures our club’s future,” he said.
The news comes after SGIO announced in July that it would not continue as a major sponsor, ending a 31-year partnership.