Legs walk over sign opposition

A SHAPELY set of legs featured in a new city apartment advertising campaign caused a stir at last week’s City of Perth council meeting as councillors debated whether it was simply stylish or just plain sexist.

The banner advertisement features the eye-catching graph-ic of a pair of woman’s legs with the caption “Luxury apartments within walking distance of everything.”

Councillors overturned the staff recommendation to refuse the application for the 720sqm sign that will cover the façade of the St George Apartments con-struction site.

The debate comes in the midst of an inquiry by the Victorian Government into the portrayal of women in outdoor advert-ising.

The inquiry was sparked by a billboard campaign for Windsor Smith shoes that featured a sexy-looking woman in a low-cut top and a short skirt.

While the majority of coun-cillors applauded the campaign as innovative and colourful, their enthusiasm was not shared by Cr Janet Davidson.

“I don’t like this kind of advertising as it just panders to the lasciviousness of males in this society,” Cr Davidson said.

Cr Lisa Scaffidi, who moved the motion to overturn the staff recommendation, defended the sign on the grounds that similar banners had been used in Syd-ney during the Olympics, with great success.

“This advertisement will add flare and colour… it is not a matter of being sexist,” Cr Scaffidi said.

“It is a temporary sign that will add a little bit of excitement to a place that has been referred to as Dullsville.”

The 24m x 30m sign is set to be the city’s biggest ever.

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