14/12/1999 - 21:00

King size idea proves to be successful

14/12/1999 - 21:00

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THERE is more to big and tall sizes than just increasing thenumbers of X’s on a shirt or centimetres on the waist, says Kingsize Menswear director Cameron Blair.

King size idea proves to be successful
THERE is more to big and tall sizes than just increasing the

numbers of X’s on a shirt or centimetres on the waist, says Kingsize Menswear director Cameron Blair.

“Many people have attempted to compete with us in this niche

market but, without the knowledge of the complexities of product size and buyer demands in the big and tall men’s fashion market, few have been able to effectively

succeed,” Mr Blair said.

“The average height and weight of males in Western countries is increasing more rapidly than ever before. Our children are also getting taller and bigger.”

Mr Blair said the Australian market paralleled the US market in many ways.

He said in the US, big and tall markets comprised around 6 per cent with Australia at around 4.5 per cent.

“We serve ocal celebrities such as Andrew Vlahov and international stars such as actors Brian Dennehy and Marlon Brando.”

Kingsize Menswear has grown to an Australia-wide chain of eight stores since its beginnings in Inglewood in 1972.

The company created a web site five years ago and were one of the first menswear companies of any description to offer products over the Internet.

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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