20/02/2007 - 22:00

Jonathan Jones - Egg Design Group Pty Ltd

20/02/2007 - 22:00


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Jonathan Jones - Egg Design Group Pty Ltd

Title: Director

Business: Graphic design, branding and advertising agency

Total employees: 9

Reporting directly: 7



When Jonathan Jones joined Egg Design as a director, he perceived there to be difficult decisions ahead with regard to the firm’s business management.

According to Mr Jones, Egg Design had a formal business plan but had neglected to address the fundamental problem of attracting and retaining clients.

From a standing start, in just more than two years he consolidated the business position in the Perth market, increasing business turnover by 315 per cent.

Egg Design was recognised with awards from PICA and PADC, with its most successful campaigns including various annual reports, corporate logos, and Gage Roads Brewing Co packaging.

Career guides

• Coming into a new marketplace has a range of challenges not faced by someone with a personal profile and contacts. Therefore there is no doubt that integrity, honesty and hard work are the initial keys.

• If you are focused on your business and its success, you won’t need to worry or even think about your competitors..

• “If you kick a stone in anger, you’ll hurt your own foot.” Korean proverb.

• “Never go to bed mad. Stay up and fight.” Phyllis Diller


Mr Jones supports Dig Deep Mining for Charity and the Activ Foundation through Egg Design. On a more personal level, he is involved with the Samaritans and is a member of his local surf life saving association.

Top tips

“Always ask one more question than you are comfortable with. Always listen to the answer.”


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