Jester’s makes serious moves to expand base

JESTER’S Jaffle Pie Co is embarking on a campaign to boost its outlets in WA and, eventually, the eastern states.

The company has 12 outlets in WA. By early February it plans to have 22 franchises in Perth, one in Kalgoorlie and one in Albany.

The first store of the new expansion wave opened in Morley this year.

It also expects to begin its push east early next year.

The company has begun an extensive brand boosting advertising campaign featuring WA actor Clinton Voss.

The franchises – depending on fitout – cost between $160,000 and $220,000.

Jester’s general manager Bill Richardson said the cost of the franchises represented value for money.

Mr Richardson said the company made its returns through royalties.

Jester’s pies were first sold by Cindy Findlayson at a Nedlands deli.

The pies proved so popular, she decided to open a store in Claremont that concentrated solely on pies.

An initial attempt at franchising in 2000 proved unsuccessful.

Ms Findlayson was bought out by her accountant and business partner, Richard Anderson.

Mr Richardson, a former general manager of Watties Foods, said he would be becoming a partner in the business in July.

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