06/07/2004 - 22:00

JacMac makes move

06/07/2004 - 22:00

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Western Australian law firm Jackson McDonald has moved into its new offices at 140 St Georges Terrace and launched a new logo, in an effort to re-brand the 82 year old firm.

JacMac makes move

Western Australian law firm Jackson McDonald has moved into its new offices at 140 St Georges Terrace and launched a new logo, in an effort to re-brand the 82 year old firm.

The firm had been operating from its old 81 St Georges Terrace premises for 16 years.

Jackson McDonald chairman Graham Goerke said there were some significant changes being implemented as the result of some market research done three years ago.

“The research said that Jackson McDonald was low profile and that there were mixed messages about where we stood in the market,” he said.

Jackson McDonald has always had a big part to play in the WA legal scene and has been a very good provider of services, however, the delivery of the services didn’t match our image.

“We needed to move to something more reflective and representative of who we are.

“We factored that in to our lease ending, and thought we could raise our profile by moving address.”

“Internally, we have been shifting the focus of work done more towards commercial practice, particularly the energy and resource sectors, and we do not practice in family law any more.”

Mr Goerke said one of the benefits of the move was to bring together work areas in a better way from a work flow and client relations point of view.

He said Jackson McDonald was not aiming to position itself at the top end of the market, but make a quality statement, and the fact that it did not move to the west end of the terrace demonstrated this.

“We want to be more in line with the firm that we really are.  We have 150 employees and most of them are young and we wanted to reflect that while still offering the same service,” Mr Goerke said.

“We have recently been reappointed by several major national clients in different practice areas, which indicates to us that people are happy with the services we are providing.

Interior designers and architects, Spowers, was appointed to help design the new office layout, which covers about 3,000 square meters over three floors.

Mr Goerke said the firm had avoided an open plan and hot desk environment.

“The floor plate enabled us to configure our teams in a more efficient manner with groups working closely together,” he said. “We have retained a traditional office format, with private offices, and we believe that our professional staff operate best in this environment.”

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