14/12/1999 - 21:00

Is Australia a nation of dummies?

14/12/1999 - 21:00

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IS AUSTRALIA a nation of dummies or are people just hungry to learn?

Is Australia a nation of dummies?
IS AUSTRALIA a nation of dummies or are people just hungry to learn?

Research by IDG Books Australia, publishers of the For Dummies titles, found that of the $1.04 billion spent on books in Australia, more than one-third is for educational and reference books.

It also found educational and reference books are the second largest category, just behind non-fiction.

Last year Australians invested $369.1 million on educational and reference books.

Australians are more likely to buy locally produced reference material.

At least three of the current top ten best sellers at three leading retailers are in the reference book category.

Almost one in seven Australians aged between thirty and thirty-nine are undertaking some form of study – the highest number per capita in the world.

Females are the largest purchasers of references, buying 55 per cent.

IDGBA director David Scott said the groundswell of Australians seeking to expand their knowledge base across a number of areas would continue to grow.

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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