Inchant brews success

GUILDFORD-based Inchant Brewing Company has achieved its two year growth plan over the past six months.

Brewer Ian Jeffery said the company’s expansion plan had been fast-tracked due to critical success.

Inchant blitzed a recent international beer competition in South Australia, beating legendary Irish stout Guinness Draught.

The company competed against 104 beers from around the world to win first place with its Guildford Porter Stout.

Inchant also won fourth place for its Thomas Jeck’s Common-wealth Ale – named after the original landlord of Guildford’s Rose and Crown – behind which the microbrewery is situated.

“Our distributorship has risen 35 per cent in the last few months,” Mr Jeffery said.

“We are presently waiting on confirmation for terms of trading in Sydney, and are about 99.9 per cent there.

“South Australia is more than happy with our products and are looking at setting up a distributorship there in their own right.

“In WA, Inchant products, either bottles or in draught, are now in 55 outlets from bottle shops to bars from Rockingham to York.”

Mr Jeffery said that microbreweries were a huge growth industry.

“The boutique beer market was once estimated to comprise 2.5 per cent of the total beer market,” he said.

“This year, it already has a 6 per cent stake and the big guys – Swan and Carlton – have detected the winds of change.

“They have become increasingly involved in microbreweries, spending millions of dollars on experimental brews – this is not what it’s all about.

“Sail & Anchor, which is owned by CUB, are backed by marketing prowess and big media launches.

“If I gave out free cartons in the same fashion, we wouldn’t be here next week.

“However, the first cabs off the rank like Inchant are stil well positioned to establish themselves in a market that is poised to grow rapidly.”

Mr Jeffery said Inchant was planning to offer limited franchise opportunities.

“Selection of the client would be based on their locale – we don’t want Inchant breweries five miles down the road from each other – and, most importantly, their commitment to following the Inchant ethos.”


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