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In The News: Harvey Fresh recalls juice

JUICE factory Harvey Fresh will recall its entire line of 250 millilitre 100 per cent Apple & Blackcurrant juice after the Australian Competition and Consumer Commission found the product’s labelling to be misleading. The ACCC was concerned that the words “100% Juice” on the bottles were a misrepresentation because the ingredients label indicated that the product also contained added flavouring and grape skin extract. A statement issued by the ACCC said that the South West company had acknowledged the labelling “may have misled consumers” and “has taken steps to recall the product and amend its labelling”. The ACCC has accepted court enforceable undertakings from Harvey Fresh requiring the company to: ensure that products claiming to be 100 per cent juice consist entirely of fruit; recall incorrectly labelled juices; and implement a trade practices compliance program, including staff training. In welcoming the remedial action ACCC chairman Graeme Samuel said truth in advertising was important. “The overall impression of labelling on fruit juice products can have a significant influence on a consumer’s purchasing decision,” he said. Mr Samuel said consumers were entitled to expect that the actual contents of a product match the overall impression given by the packaging. Harvey Fresh director Anthony Scolaro was unable to comment before WA Business News went to press. Adam Orlando

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