BELMONT-BASED industrial property specialist, Industrial and General Real Estate Agents, has marked its expansion into the residential market by changing its name to Watchtower. Owner Matthew Lyford said the expansion and rebranding had been driven by some of the practice’s biggest clients. “When we started this business we focused on the industrial and commercial property markets,” Mr Lyford said. “Our success, particularly with large industrial land releases, led to clients, both government and private, encouraging us to submit for their urban land developments.” Watchtower has worked on a number of major projects, including Rockingham Industrial Estate, the Australian Marine Complex in Henderson, Access Park in Forrestfield and Exchange Park and Waypoint Business Park in Perth’s eastern suburbs. The company, established in 2004, has also expanded into the commercial office market with projects including Forum Business Park in Canning Vale and the Sphere Office development in Belmont. Its residential projects include Taggart Developments’ 500- lot Glenariff Estate in Canning Vale, and the Jurien Bay Beach Resort.