05/09/2000 - 21:00

Immense implications of marketing changes

05/09/2000 - 21:00

Bookmark

Save articles for future reference.

DOOMSAYERS have been predicting the death of marketing as we understand it today.The Internet, so the argument goes, will kill off traditional brands leaving price as the all-important determinant of purchasing decisions in the new on-line economy.

To read our articles you will need to either login or subscribe.

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

Subscription Options