2 & 5 worth $15m

303 Advertising could be on the verging of winning a national account tipped to be worth $15 million.

Its ‘Go for 2 & 5’ campaign for the Department of Health has won the support of a national organisation that is currently seeking funds in order to roll out the campaign nationally.

The Department of Health is drawing up a licensing agreement for its ‘Go for 2 & 5’.

The Australian Fruit and Vegetable Coalition, a collection of government, industry, and non-government health agencies, is on an industry roadshow to generate funding for a fruit and vegetable advertising campaign. The coalition is seeking $15 million from industry and government.

According to Health Department manager marketing and campaign support, Meg Berry, the AFVC has endorsed WA’s Go for 2 & 5 campaign as a campaign of choice.

303 director Alan Taylor said from next month his agency would be involved in 25 presentations to industry.

“This is great because it’s a WA creative that’s on the verge of being taken national,” he said.

“It’s great for us because the campaign has gone so well here that they want to take it nationally.”

Figures from the Department of Health show that, since the inception of the Go for 2 & 5 ad campaign, a third of Western Australians are eating more vegetables and increasing from 2.5 serves a day to three serves per day.

Ms Berry said the $1 million two-year campaign was delivering real benefits.

“Campaigning to increase fruit and vegetable intake is easily justifiable when you look at how much poor diet costs WA’s health system, which is about $1.5 million dollars a week,” she said. 

“In our latest research, when asked why they increased their intake, one in four adults said it was because of the campaign advertising they had seen. These are unprecedented results for social marketing.”

The Department of Health’s nutrition account (Go for 2 & 5) goes out to tender next month.

The AFVC’s push for a national advertising campaign is based on the findings of its Better Health: It’s Simple report.

Released last year the report documents evidence of the effects on overall health of poor diet.

According to the AFVC, the World Health Organisation has called WA’s Go for 2 & 5 campaign a cost effective and best practice intervention.

Block back on board at Curtin University

BRANDING outfit Block has been awarded the contract to produce Curtin University’s 2005 undergraduate prospectus.

The prospectus is the university’s major annual publication and 30,000 copies will be distributed later this year.

The 80-plus page prospectus was awarded to Block because of the creative consultancy’s execution of Curtin’s Curtinnovation brand, according to Curtin University corporate communications design and production coordinator, Astrid Fackelmann.

“Block’s ability to bring our Curtinnovation positioning to life in a fresh and exciting way was what really sold us on them,” she told WA Business News.

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