Horses for courses policy mooted by councillors

A PROPOSAL to place an illuminated pylon sign on the Aberdeen Hotel in Northbridge has been approved.

Council staff initially recommended the sign plan be referred to the WA Planning Commis-sion with a recommendation of refusal because its size and bulk were likely to adversely affect the amenity of the locale.

Councillor Laurance Good-man moved the sign be allowed providing it was reduced in height so as not to protrude above the wall height of the Aberdeen Hotel.

Other conditions included the sign not displaying any flashing images or images distracting to traffic.

The approval of the sign could be an early sign of council turning from a blanket sign policy for the city.

Councillor Tess Stroud said the city could become “very boring” with a blanket sign policy.

“It should be horses for courses,” Mrs Stroud said.

Councillor Judy McEvoy said it was important council was more flexible with its sign policy in entertainment precincts such as Northbridge.

“We could end up with a Las Vegas with a bit of luck,” she joked.

“There may even be an opportunity for us to get a bit of

advertising off this sign,” Mrs McEvoy said.

Councillor Laurance Good-man said he believed council had approved signs in North-bridge before that did not

comply with council’s policy.

“It didn’t turn out to be Armageddon. In fact, I think it enhanced the area.

“I don’t think this sign does any harm to the heritage


Deputy Lord Mayor Michael Sutherland said even a heritage building could become boring.

“We should try and jazz the city up a bit,” Mr Sutherland said.

The sign proposed for the Aberdeen Hotel is being designed by WA company Dr Sala and Associates.

It uses what is called a Luma-graphic display sign system.

DSA director Oscar Sala said his company’s signs used one-tenth the lights of conventional sign technology.

The signs work on a similar principal to television and are capable of transmitting television-like displays.

DSA has been trying to find a local building to display one of its signs for the past three years.

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