Western Australia's current home of football is to get its second new name, with Subiaco Oval to be renamed Domain Stadium for the next three years.
The deal with Australia's largest real estate business, Domain Group, comes after the naming rights contract with stockbroking group Patersons Securities expired at the end of last year, after a four-year partnership.
Western Australian Football Commission chief executive Gary Walton said the new partnership would allow the WAFC to maintain a high-standard of stadium management at Subiaco.
“The WAFC invested $1.2 million into an upgrade of the stadium screen and audio systems in 2014 and has also made a significant investment into increasing staff and customer satisfaction to enhance the fans’ experience at the stadium,” he said.
Mr Walton said food outlets at Domain Stadium would be overhauled in 2015, in partnership with catering provider Delaware North.
Domain Group chief executive Antony Catalano said the company was looking aggressively to grow its presence in WA.
“We think WA is a market that will benefit from increased competition and a genuine partnership between a major digital and print publishing business and agents,” Mr Catalano said.
“The partnership with the WAFC provides a unique opportunity to build the Domain brand and is a very strong statement that we are serious about Western Australia, that we are here for the long term as we continue our aggressive national expansion and that we want to be a part of the WA community.”