A new brand of the Holiday Inn hotels is set to make its Australian debut in Perth at a new $35 million development on Adelaide Terrace.
Intercontinental Hotels Group (IHG), the owner of the Holiday Inn brand, has signed a deal with Perth-based property developer Sunfire Asset to manage the new 224-room development on 257 Adelaide Terrace.
The new 20-storey hotel will be branded the Holiday Inn Express, a no fuss approach to accommodation that features a ‘Grab & Go’ breakfast, self service facilities including laundry and free Wi-Fi.
Construction of the hotel is expected to begin mid-2013 and completed early 2015. It will be built around a heritage house from 1888.
The new development will capitalise on Perth’s huge demand for accommodation, with CBD hotel occupancy rates at 85.1 per cent at the end of last year, and tipped to grow to 88.2 per cent in 2015, according to Deloitte Access Economics.
The average price of a Perth hotel room is expected to increase 30 per cent by the end of 2015 to $259.
IHG head of development for Australasia, Phil Kasselis, said the express model “represents a more rapid build proposition than an upscale or luxury hotel” and provides an affordable alternative.
“We’ve been looking for the right location and the right partner to launch the brand with here in Australia,” he said.
“We’re confident Holiday Inn Express will do very well in Perth, among both leisure and business travelers.”
There are 2190 Holiday Inn Express hotels around the world with 35 hotels in the pipeline, making it the biggest brand portfolio within IHG.