Healthy win in Queensland for 303

Western Australian based advertisning agency 303 has been appointed by Queensland Health to
implement a new nutrition advertising campaign closely following the strategy implemented in WA.
The Go for 2&5 campaign was originally developed by 303 for the WA
Department of Health. A recent licence agreement between WA Health and
Queensland Health presented 303 as the agency uniquely placed to build upon the
success, and maintain the integrity, of Go for 2&5 in Queensland.
The initial three-year contract will see 303 developing a version of the campaign with a
distinctly Queensland flavour, but following a similar strategy to that used in WA.
303's Alan Taylor said "Naturally, we are absolutely delighted to be working with
Queensland Health and helping to encourage Queenslanders to eat more fruit and
vegies. The Go for 2&5 campaign just continues to build momentum and a support
across the country. It is further testament to the depth of this campaign."
The first stage of the campaign has already been launched via a new television
commercial, outdoor and support media across the state of Queensland.
Queensland Health Principal Public Health Nutritionist Dr Amanda Lee said that
promoting healthy eating is a priority for Queensland Health, to help improve the
health of all Queenslanders.
"Research shows that Queensland adults only eat around half the recommended daily
serves of fruit and vegetables," Dr Lee said.
"The campaign objective is to increase consumption by one serve per person per day,
which would help reduce the risks of obesity, poor nutrition and chronic disease
throughout the state, and have a significant impact on related health costs,"
"We are confident that 303's experience in developing the original campaign in WA,
and for the national market, will assist us in achieving our campaign objectives."
The news comes on the back of a string of successes for 303 and the Go for 2&5
Campaign. Earlier this year, 303 implemented a national version of campaign the
campaign for the Australian Government as part of the $11 million Healthy Active
program and, in May, the Go for 2&5 campaign won a state AFA Effectiveness Award.