THE proprietors of a Western Australian-developed hair regrowth treatment have embarked on a promotional tour of the US to capitalise on interest in their product.
Debra and Derek Best of Innovative Hair Loss Solutions in Claremont say the Internet was instrumental in fostering this interest, particularly the US.
“The US market is huge and with the interest shown so far we believe our methods and equipment will be hugely successful there,” Mrs Best said.
The husband-and-wife team found initial success in the US after they posted testimonials and treatment details on their website.
US Beauty salon-owner Bill Gaunitz trialled the treatment after seeing the details on the website. He subsequently took up the US licence for the treatment, establishing two centres in Arizona.
Mr Gaunitz has persuaded the Bests to visit the US to promote the treatment, which will include TV talk-show appearances.
He also will use the treatment in six further hair regrowth centres planned for California, starting with one in Hollywood.
The hair regrowth treatment – which combines the Best’s WA-built crown laser with herbal treatment – was developed over the eight years in Perth.
The herbal treatment combined with the laser, which is similar to those used to treat joint pain and arthritis, makes the skin supple and more receptive to assistance.
The couple say the treatment was so successful locally, Innovative Hair Loss Solutions’ clients were offered a ‘double-money-back guarantee’ if it did not work.
The treatments are now also being used in Japan, Hong Kong, London and New Zealand, while negotiations are under way to license the concept in Canada as well as South America.
