Guide to decoding conferences

Business professionals are faced with a weighty problem of deciding which seminars and conferences would benefit staff and business.

Colin Hooper, Australian organiser of Worldwide Les-sons in Leadership conference, The Brave New Workplace: Strategies to Excel in a World of Change, provides some hints to filter the good conferences from the bad.

There are three questions when considering how good a conference is: Does it offer vision? Is the content relevant? Is the content delivered effectively?

Gauge the content of the conference and its mode of delivery by reading the marketing material carefully.

If you can’t, then this may reflect on the conferences delivery and content.

There is no getting away from the fact that you have to do some spadework in order to choose which conference to attend and to maximise its value to your organisation.

Be clear on your company’s needs, choose conferences that meet you needs most closely.

The onus is on you to ensure your organisation draws value from the chosen conference. There is no return on investment from attending a conference unless your company is committed to implementing the skill, knowledge and principles learnt.

Many businesses, in Australia and across the world, are redefining and reinventing themselves to remain comp-etitive. Most look to technology to increase productivity and efficiency.

Many businesses have made huge investments in sending staff to conferences, only to be dissatisfied once the conference is over.

In my opinion, much of this dissatisfaction has its roots in the poor value that many conferences deliver.

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