21/01/2009 - 22:00

Government cuts ad spending

21/01/2009 - 22:00

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THE state government says it will cut advertising spending by 15 per cent, after campaign and non-campaign advertising increased $20 million in five years under the previous Labor government. A government spokesperson said all agencies had been asked to provide details on current and planned expenditure to provide an opportunity to see where any duplications had occurred. Advertising will be cut by $3.2 million for the remainder of this financial year, with further reductions to come. The state government split its master media contract, which governs all government advertising, between three agencies in August. The campaign contract is divided between Media Decisions and Mitchell Communications, while the non-campaign contract is handled by Adcorp. Media Decisions director media Mike Mitchell had not received formal notification from the government when contacted by WA Business News this week, but he was not surprised by the cuts. “Although it’s a serious amount of money…it will not cost any jobs,” Mr Mitchell said.

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