Going from good to great

COMPANIES that move from being good to great do not do so by accident.

These companies identify who are the right and wrong people to have on the bus, get the wrong ones off, the right ones on - and in the right seats - and after that, decide where to drive the bus.

This destination is reached by first understanding in what area the company can be a world leader, how the economics of this would work and how best to ignite those within the company.

These understandings ensure only the most apt, yet pioneering, technologies are adopted by the company.

On the personnel front, they engender disciplined thinking and acting to a level that eliminates the hierarchical culture that stymies responsibility at every level within many organisations.

Those at the top of great companies invariably exhibit personal humility combined with professional will,

leading to enduring great-

ness on a personal level

and true sustainability.

The focus moves from just jobs for workers and returns to shareholders to goods and services to customers and a surplus to society. Coined the ‘triple bottom line’, what great companies deliver is economic prosperity, environ-mental quality and social justice.

The bus analogy, used in the Jim Collins book Good to Great Companies, and based on research involving 1400 companies, was presented at this year’s University of Western Australia’s Graduate Management Association 2020 seminar.

Graduate Management Association president Nigel Barker said such seminars underscored two main foci of the GMA, networking oppor-tunities and ongoing profess-ional development.

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