WHILE it usually takes several years for innovative ideas to get into the market, for Perth-based mother-of-two Aimee Gullotto, it took just 11 months from conception of her product to hitting major chain stores such as Woolworths and Priceline.

WHILE it usually takes several years for innovative ideas to get into the market, for Perth-based mother-of-two Aimee Gullotto, it took just 11 months from conception of her product to hitting major chain stores such as Woolworths and Priceline.