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TIME TO FROCK: JOHN GUMMER AND FASHION DESIGNER MEGAN SALMON WITH MODEL, SALLY BOWER (CENTRE), BEFORE JAILHOUSE FROCK. PHOTO: GRANT CURRALL

Frocking up in the big house

INNOVATIVE fundraising events are becoming increasingly important for benevolent organisations in light of the decline in income from traditional fundraising appeals, as reported in last week's WA Business News.

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