Freiberg puts finishing touches on institute

BELMONT-based company Freiberg has almost completed the $170,000 fit out of its Zone screen system in the new TVW Child Health Institute.

Freiberg vice president and national sales and marketing manager Bob Beaver said the company had been in receivership in 1994.

Malaysian investors CB Holdings saw potential in the company, took it over and relaunched it as Freiberg Australia.

“The company would not have been revitalised without the intervention of CB Holdings,” Mr Beaver said.

“Freiberg would have wound up with twenty-three staff out of work, the manufacturing slack would have been taken up by Eastern States competitors and a fifty year old brand would have disappeared.”

Mr Beaver said new product ranges and a revamped corporate image had greatly boosted the company’s success.

“Interest was waning for our Series 60 range in the late 1980s and we released the Synergy range to supersede it,” he said.

He said ongoing modifications to the Series 60 range had revitalised interest in the product.

The Synergy and Zone ranges have been selected for many new projects including the Automotive Holdings AMCAP distribution centre.

“These ranges were designed to handle the demands of digital technology in the workplace,” he said.

“Removable panels within the workstation are hollow and allow cables to be run through.”

A member of the Australian Design Institute and a self-confessed ‘furniturephile’, Mr Beaver corporations now wanted minimalist solutions and to look great without spending a lot.

“They also want reconfigurability of components so their furniture can accommodate them as the company changes,” he said.

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