RIDE CHALLENGE: Kate Van Gorcom (left) Melissa Robinson, Tracie Dawson, and Diana Cameron are the fi rst female team to enter Kari’s Tour de Freedom 1,000km cycle challenge from Esperance to Perth. Photo: Phil Hill

Freedom riders saddle up for corporate health

THE belief that healthy employees are likely to be more productive, and therefore improve a business’s bottom line, is a major driver behind the prevalence of corporate wellness strategies in the workplace.

Half of the respondents to a recent Medibank survey said they were offered some kind of workplace health program.

It’s not a new concept, but according to HBF manager of corporate development Tracie Dawson it’s becoming a more important part of many businesses’ corporate culture.

HBF has been a leader in the corporate wellness space with its Run for a Reason event, and it is currently sponsoring Ms Dawson and a team of three other women in their attempt to complete a 1,000-kilometre cycle race.

The team is the first all-female team to enter Kari’s Tour de Freedom challenge in which they will ride an average of 200km per day for six days from Esperance to Perth - raising money for the drug rehabilitation program. Teen Challenge.

The challenge is named after former Broad Construction boss, the late Kari Runimukainen, who was among the founders of the event.

Ms Dawson told WA Business News HBF’s flexible approach to working hours had been integral in enabling her and her teammates to train.

But she said the dedication to employee wellness spearheaded by HBF was becoming more common among other businesses.


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