Franchises become a part of life

FRANCHISES have become so prevalent and so successful that it seems there’s one for nearly every aspect of daily life.

Brumby’s Bakeries, the seventh largest franchise in WA according to the WA Business News Book of Lists, has 42 franchises around the State to provide Western Australians with their daily bread, while its main competition, Bakers Delight, is not far behind (number 10) with 37 stores.

Helping us to get through our lunchtime hunger, Jester’s Jaffle Pie Company has grown to 25 outlets – WA’s 14th largest franchise – since it began operations just five years ago.

After overdoing it at lunch, one of the 19 Friendlies Chemists (number 18) around the State can sell us a concoction to soothe the stomach and maybe a bit of breath freshener to send us back to the office feeling good.

For the times we’re not feeling 100 per cent, a visit to one of WA’s 27 Lifecare Health centres might be in order. WA’s 13th largest franchise provides a range of health services, including physiotherapy, nutritional advice and massage therapy.

Having fixed the rattles in your body, it might be time to get a few of the rattles in your car checked out at one of the 20 Automasters or 17 Ultra Tune franchises in WA – our 16th and 20th largest franchises respectively.

When the mechanics have finished their work, you could pull into a Gull Petroleum service station to fill up. The Book of Lists indicates WA’s fourth largest franchise has 50 centres Statewide, having been around since 1976.

It might have seemed the day could get no busier, but you’ve no sooner pulled into the driveway when you’ve noticed the grass needs mowing and the fence needs mending. The Jim’s franchise is WA’s biggest, with 180 operators around the State waiting to be called out to make your patch of green a little more attractive. A Jim’s man might be able to fix the fence, too, but if you want to do it yourself there are 49 Mitre 10 stores in WA to sell you the tools and materials you’ll need. WA’s fifth largest franchise is also one of the oldest, having started in 1959.

As night falls, one’s thoughts turn to more relaxing pursuits. A video or DVD is probably in order, in which case WA’s sixth largest franchise, Civic Video, provides 44 different locations from which you can choose your viewing pleasure.

That is, of course, assuming you have a video or DVD player. If you don’t, one of 60 Retravision stores can probably help you out. The 41-year-old company is WA’s second largest franchise operation.

If, however, vicariously experienced romantic interludes and car chases are no substitute for the real thing, make a call to one of the 50 operators of our third largest franchise, Harvey World Travel.

After your return from paradise, don’t just entertain fantasies of selling up and moving to a desert isle, call one of WA’s two oldest Top 20 franchises, real estate agents LJ Hooker and Roy Weston.

The WA Business News Book of Lists reports that our eighth and ninth-largest franchises have been around since 1928 and 1957 respectively, and together offer 83 offices full of sales staff.

If there’s one surprise in the list of WA’s biggest franchises, it’s the fact that the multinational, multi-successful McDonald’s is not as ubiquitous as it seems to be.

There are just 28 of the clown-approved eateries around the State, a situation that could be explained by the amount of equity potential franchisees must outlay to become part of the brand – a McDonald’s franchise is the most expensive in WA to buy into, costing between $200,000 and $1 million.

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