Flexibility not the only reward

FLEXIBILITY is not the only benefit of running your own business, says Aalto Colour WA owner and new L’Entrepreneuse president Sheryl Martin.

“I enjoy the rewards and recognition that come from developing a team that makes each member successful as a whole,” Ms Martin said. “I think it is important the people working for you enjoy what they are doing.”

Paint shop Aalto is Ms Martin’s second business. She has been self employed since the age of eighteen. In the past three and a half years she has doubled the size of Aalto’s premises.

“Business people have to remain focussed, take calculated risks and take advantage of every opportunity that comes their way,” Ms Martin said. “And you have to keep your energy levels high.”

Ms Martin said L’Entrepreneuse’s main purpose was to help women who had just started in business.

“They have to own their own business and be trading for three months,” she said. “It’s women in business helping women in business. They are all driven in the same direction – all driven to succeed.

“We have a wide spectrum of successful business people. But there are also people that are just starting out in business. There is always the chance to talk with businesswomen in the same situation as you.”

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