One of Perth’s most notable technology start ups - app developer Filter Squad - is being wound down following a dismal response to its latest development.
The company is lauded for creating the Discovr music app, which attracted 150,000 downloads in the three days after it was launched in 2011. At the end of last year, it had been downloaded 3.5 million times.
But now all of the employees, including founders Dave McKinney and Stuart Hall, have left the company and the app is in the process of being sold.
Filter Squad attracted $1.2 million of investment from venture capital fund Yuuwa Capital, which was to pay for Discovr evolving into a “large scale social music solution”.
After 18 months of work the updated version was released on December 20, yet failed to create the stir Filter Squad had anticipated.
“It did not meet the goals the business had set for it,” a source close to the company said.