DRAWING on the increasing vibrancy of the western end of the city, a festival that celebrates the west end as a great place to live, work and play is in the pipeline.
The West End Festival will be designed to promote the business, community, social and cultural activities in the precinct west of King Street.
The festival is the brainchild of The Melbourne Hotel general manager Tony Pallotta, who has long thought of the west end as a prime festival location.
Planning is under way in conjunction with members of the local business community, the City of Perth Lions Club, Local Chambers Perth City and the City of Perth.
It is hoped the first festival will be held in March next year, and organisers are aiming for it to become an annual event.
Mr Pallotta said he hoped the festival would generate a stronger cultural element in the west end, create a more vibrant and closer community for residents and local businesses, and attract more visitors to the precinct.
Planned festival activities include a huge office party, an art exhibition with a people’s prize, a comedy festival and a craft fair.
Mr Pallotta said the precinct had changed greatly in the past 10 years and the future addition of Woodside and the growing presence of the oil and gas industry was a major factor behind the increased vitality.
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