THE Australian Stock Exchange’s Internet-based Enterprise Market (e.m) has scored a surge in website hits and another significant investment deal.
The e.m is a capital raising market for small and medium sized businesses.
Knowledge management consulting company Wordware has raised $250,000 — more than double the amount it sought — as a result of registering on the e.m last year.
The money will be ploughed into its Co-Pilot software program, a knowledge management system that improves the flow of information through large corporations and also runs interactive on-the-job training.
The Australian market for interactive training software alone is predicted to boom in the next decade, growing by as much as 25 per cent a year.
Wordware managing director Greg Collette said the e.m was crucial in finding an investor.
“Registering with the e.m raised our profile and created a high level of interest among potential investors. It gave us access to investors who would not have heard of the company otherwise,” Mr Collette said.
E.m national manager Barry Westlake said December and February had been two of the busiest months on record for the site.
“The conversion rate from initial browsing into more detailed enquiries is better than ever,” Dr Westlake said.
