09/09/2010 - 00:00

Emco Building launches into modular sector

09/09/2010 - 00:00

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Osborne Park-based EMCO Building has responded to rising demand in the modular housing sector by launching a fully finished ready-made transportable housing solution in a joint venture with national manufacturer Amoveo.

Emco Building launches into modular sector

Osborne Park-based EMCO Building has responded to rising demand in the modular housing sector by launching a fully finished ready-made transportable housing solution in a joint venture with national manufacturer Amoveo.

The leap into modular housing represents a shift of strategy for EMCO, which is looking to take advantage of rising demand for transportable housing solutions to diversify its operations.

The privately-owned EMCO has traditionally been active in the commercial construction sector since 1986, with the capability of constructing offices, shopping centres, schools, large multi-residential projects and hospitals, valued from small jobs of $100,000, up to larger projects up to $70 million.

EMCO Building’s general manager Ron Keogh said the new modular product, designed for application in the resources and residential and holiday parks sectors, was the first of its kind to be made available in Western Australia.

“We saw that there was a market opportunity, there are a number of modular suppliers in WA, but they only supply the product,” Mr Keogh told WA Business News.

“We offer a full turnkey solution where clients can take a piece of dirt and offer a finished product, including full infrastructure, site works, power, sewerage and roads.”

Mr Keogh said EMCO identified a market niche for ready-made housing solutions in response to rising demand for housing in the resources rich northwest, but had been pleasantly surprised by high-levels of interest in the product from the traditional residential housing sector.

“We entered into it really with the view of marketing to the mining sector but we have seen as much interest from the traditional residential market in the northwest,” he said.

“At the moment we’re actually in discussions on a couple of quite large residential developments using modular solutions and that actually was a bit of a surprise to us, we thought there might be more resistance in the traditional market but there isn’t because the demand is so great and the supply is so short.”

EMCO’s offering ranges from single man accommodation units through to multi-level apartments and managers housing.

The units will be manufactured in China under the supervision of Amoveo’s Australian quality control and management staff, and will be available in fully modular or flat pack form.

EMCO has exclusive rights to distribute the Amoveo product in Western Australia, while the flat pack solution is also available through Bunnings.

Mr Keogh said the price-competitiveness of Chinese manufacturing had resulted in an “exceptionally competitive” modular market in WA.

“The market has traditionally been price driven, the point of difference for most of the products has basically been the price,” he said.

“One of the reasons that we decided to set up the JV with Amoveo was that their approach was both price orientated and also quality orientated.

“The nature of the product is far better than anything that is currently on the market, the levels of finish, the levels of accommodation, the structural integrity and the life of the module is far better than what the market has provided previously, and it’s still at a competitive price.

“From our point of view, if we were going to put our name to a product the product would have to meet the standards that we have in our traditional builds, and the Amoveo module was the only one that we came across that was able to meet all of the requirements that we had.”

 

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