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Dragon roars at awards

THE RECENT 11th Perth Art Directors’ Club Awards followed the visually striking theme of The Year of the Golden Dragon.

The black-tie event, attended by more than 450 people, included the presentation of a seemingly endless stream of awards in forty advertising, design, multimedia and production categories.

The evening had a distinctly Asian flavour, with the whole room themed as a giant Chinese restaurant.

Attendees were treated to dim sum, gongs, Asian musicians and the humour of Vietnamese comic, Hung Lee.

PADC chairman of judges Jim Aitchison hosted the presentations to the winners who were decided upon by a panel of eleven interstate and overseas judges.

PADC president and Brand Agency associate creative director Malcolm MacLean said the judges were amazed at the quality of WA campaigns.

“Many advertising accounts have gone over east of late but WA still has a good track record for producing world class campaigns and gaining interstate contracts,” Mr MacLean said.

“Some people from the eastern States have had low expectations about what this State can produce but the judges were blown away.

“There were a lot of hard-hitting ideas.”

The judges surprised many, breaking the mould by selecting a radio commercial for the Best of Show award.

Mr MacLean said the quality of radio campaigns was extremely high.

“A lot of this success is due to the efforts of 94.5,” he said.

“The company gives $20,000 each year to the best commercial they receive, providing incentive to raise the creative standards.”

In presenting the radio awards, Mr Aitchison said the medium was traditionally a “creative wasteland” but the nominees were a prime example of how this was not the case in Perth.

The PADC Medal for Excel-lence was awarded to 303’s Mike Edmonds for the Office of Road Safety commercial Big Night.

This television and radio commercial created controversy in the media during the year for its allegedly flippant treatment of the sensitive issue of drink-driving.

The night belonged to Mr Edmonds and Dale Simmonds, 303’s leading creative team, who were also awarded the West Aust-ralian Newspapers Fellowship.

This was also for an entry from the Office of Road Safety campaign for drink-driving awareness – this time the press ad Fold Here.

The fellowship offers the art director and writer a two-week all expenses paid trip to work at any advertising agency in the world.

The Upson Medal for Sound was another award that went home with 303 for its work on Giardini’s Bubba.

The agency’s work on Ikea and Cut Price Blinds also brought 303 recognition.

John Davis Advertising’s television commercial for Police and Nurses Credit Union, Restaurant, and Marketforce’s Bride for the Lotteries Commission were awarded silver and gold medals respectively.

Several commercials in the Police and Nurses Credit Union campaign won medals in categories including cinematography, editing and direction.

A press ad for the WA Drug Abuse Strategy Office’s marijuana awareness campaign won the art direction category for The Brand Agency’s Ross Dungey and Malcolm MacLean.

Brand’s Lance Skelton won the copywriting category for an Anzac Day press ad titled Kevin’s Medal.

Two WA Drug Abuse Strategy Office posters which appeared in nightclub toilets encouraging patrons to flush their drugs won The Brand Agency more awards.

Marketforce’s Quit ad Cough Up and Vinten Browning’s Smarter Than Smoking ad, Tricks, both for the Health Department of WA, won awards in the public service radio category.

Health and social issue campaigns were big winners in the

non-retail areas across all media.

Adlink JLS visited the podium many times for their Graham Farmer Freeway radio campaign.

Photographer Allan Myles won praise for his work on the Stolichnaya Vodka campaign, with gold, bronze and two silver awards accepted on his behalf by The Brand Agency’s Craig Buchanan.

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