12/04/2005 - 22:00

Deal on the cards for Student Edge

12/04/2005 - 22:00


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Deal on the cards for Student Edge

The creators of Student Edge, a discount card for Perth’s school and university students, hope a meeting with a youth media marketing company in Sydney this week may lead to a national sales deal worth about $2 million.

Perth commerce graduates Damien Langley, Jeremy and Craig Chetty, and Simon Loader came up with the student discount card idea about two years ago while at university together.

Mr Langley said the group believes the market for student cards is not just for university students, but school students as well.

Jeremy Chetty said the group understood the market and what students needed and wanted.

“It was designed by students, for students and we can see the opportunity that exists,” Mr Chetty said. “We have been able to get the businesses that students want onboard.” 

The card offers students discounts at more than 200 businesses and retail outlets, including Hoyts Cinemas, McDonald’s, Boost Juice, Rebel Sports and Zest Health Clubs.

 “We have seen the results and get feedback from businesses and students all the time via our website email,” Mr Chetty said.

About 13,000 Perth high school, university and TAFE students have the discount card, which costs $20 and is valid for one year.

Student Edge is aiming for a membership of 25,000 in Western Australia this year, which will be aided by Student Edge ‘street teams’ visiting student locations across Perth

If a deal is signed in Sydney and a national launch results, the card’s creators have set a target of 100,000 memberships for the Northern Territory, Victoria, New South Wales, South Australia and Tasmania. Queensland is trialling the card now.

“Our aim is for Student Edge to be Australia’s largest student discount card and the first national student database,” Mr Chetty said.

“We have seen it grow. You know it may happen but when you actually see it take off, it is great.”


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