Customer management the key

The rush to buy digital cameras is blamed by Kodak for the closure of its Victorian photographic equipment business with the loss of 650 jobs. Many observers agree with that view. They see Kodak as a victim of technology change and mutter "what a pity". More astute critics see something far simpler – plus an awfully important lesson for every business in Australia.


(existing subscribers)

The password field is case sensitive.
Request new password

Add your comment

BNIQ sponsored byECU School of Business and Law


6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
49 tertiary education & training providers ranked by total number of students in WA

Number of Employees

BNiQ Disclaimer