ALL BASES: Saul (left) and Howard Frank say Camera Electronic’s new consumer-oriented shop complements its Stirling Street sales and service centre for professionals and enthusiasts. Photo: Attila Csaszar

Customer focus keeps Camera Electronic in the picture

At a time when bricks and mortar retailers are facing an online onslaught, and with just about every person on the street having a camera in their pocket, Camera Electronic is fighting back, opening a new store in the CBD.

Camera Electronic recently opened its second Perth store, in the heart of the CBD on Murray Street, with the new outlet complementing the family-owned retailer’s Stirling Street headquarters, which celebrated its 20th year in operation in January.

However, Camera Electronic has been around even longer than that, having been set up by current proprietors Saul and Howard Frank’s father, Ron, in the early 1970s.


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Victoria Park
What a wonderful family tradition. I can remember purchasing my first 21/4 square enlarger in North Perth from them in 1969. Best of luck in your new venture. Yes, the enlarger still works!

Hi Julian, Thanks so much for the comment, just saw it now. Hope you're well, and glad the enlarger is still going. Please pop in and see us sometime. Best regards Saul

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