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Curtin goes up on FM

THOSE who are looking for Curtin Radio at its old 927 slot on the AM dial will be disappointed.

The community station, which was facing the axe not so long ago, is now found at 100.1 on the FM dial.

The station ceased its dual AM and FM transmissions on October 26.

Acting station manager Pieta O’Shaughnessy said while the station had changed its broadcasting frequency, some things had remained the same.

“We have taken long-time broadcaster Peter Newman on breakfast, Peter Waltham in the mornings plus Keith Taylor and myself in the afternoons,” she said.

Curtin Radio has proved a valuable resource in Perth’s media community.

It spawned four community radio stations – the WA Aboriginal Media Association, Sonshine Radio, Radio for the Print Handicapped and the Ethnic Broadcasting Association of Australia.

It has also given media performers such as Liam Bartlett, Geraldine Mellett and Christina Morrisey a start in the medium.

Nursing promotion goes public

THE State Government has launched its $1 million campaign to attract nurses back into the public system.

Launched the same week Western Australians were grappling with the terrorist attacks in Bali, the commercials have achieved just the right emotional pitch, according to 303 director Alan Taylor.

“It’s a direct result of the close working relationship we had with the Department of Health, the minister for health and nurses working at the coal face of the health industry,” Mr Taylor said.

The time-line of the whole project was just 80 days, including research to determine the best concept for the campaign, which is running across television, print and press.

“Our prime objective was to get nurses back into the public health system and also to improve the perception of nurses in the public eye,” Mr Taylor said.

Similar campaigns have been run in other parts of the world and in other parts of Australia.

“As part of our research we got hold of other campaigns from other parts of the world,” Mr Taylor said.

“Television is the primary medium because we needed to speak to the general public, working nurses and those who are currently not working in the industry.”

Caravanning comeback

A ONE-HOUR TV special focusing on an outback trek of different caravanning products shown on Channel 7 last Sunday highlighted the culmination of the Caravan Industry of WA’s marketing campaign.

The caravan industry has managed to engineer a huge reversal in its profile. In the early 1990s it was an industry in crisis but these days people are on waiting lists for new caravans.

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