Brian Tucker says tourism is one way to facilitate cultural learning for the next generation by telling stories, singing songs and learning the names of special places and creeks. Photo: Karlayura Tours

Connecting the indigenous experience

Accessibility and funding are two issues that have compromised the ability of WA’s Aboriginal tourism sector to satisfy unmet visitor demand.

Western Australia is home to one of the oldest surviving cultures in the world, yet less than a quarter of visitors to the state are leaving with an Aboriginal cultural experience.

In 2015-16, despite 78 per cent of visitors expressing interest in engaging with an Aboriginal tourism experience, only 24 per cent said they actually had the opportunity to do so, according to Tourism WA.


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Karratha, Pilbara
Its great to see local Aboriginal people getting into tourism in the Pilbara. There has never been a better time than now when you consider the usual barriers to new startup business. The 'upside to the downturn' means that we now have a ready workforce, available accommodation and the general cost to doing business has significantly reduced. You could say we have the perfect ingredients to grow a new business in the tourism sector. Our organisation is very involved in this space activating new tourism business as part of the Northern Australian Tourism Initiative - ASBAS.

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